Another powerful week of conversations on The MisFitNation and The ToosDay Crüe, where veterans, entrepreneurs, and creators shared how service, resilience, and purpose continue long after the uniform comes off.
If you missed any of this week’s episodes, you can catch them all here:
🎥 https://www.youtube.com/@The_MisFitNation
🇺🇸 Sunday | USMC Airborne Veteran Lee Ettinger
Sunday we welcomed U.S. Marine Corps Airborne Veteran Lee Ettinger — Special Operations-qualified, MBA, and founder of POWER PLUS PAIN AID.
After years of service and experiencing the physical toll firsthand, Lee spent nearly a decade developing the world’s first energizing pain relief shot. His journey from Marine to entrepreneur is a powerful example of resilience and innovation. Lee’s mindset reflects a core truth of the Corps: Marines don’t retreat—they regroup and reengage.
This conversation explored leadership, perseverance, and building solutions that help others stay in the fight.
🎸 ToosDay | US Army Special Forces Veteran Michael Allen
On ToosDay, the Crüe welcomed U.S. Army Special Forces Veteran Michael Allen, now a Nashville-based alternative rock artist.
Drawing inspiration from ’90s grunge and alternative rock, Michael creates music that blends heavy melodies with deeply personal storytelling. His songs explore identity, resilience, and the experiences people carry long after life’s toughest moments.
We dove into his journey from Green Beret to musician, the stories behind his music, and how creativity can transform life experiences into something powerful on stage.
🎖 Thursday | Lisa Bradley – Co-Founder of R. Riveter
We closed out the week with Lisa Bradley, CEO and Co-Founder of R. Riveter.
What began with a small group of artisans has grown into a nationally recognized lifestyle brand serving customers in all 50 states, all while providing meaningful employment opportunities for military spouses.
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#VeteranEntrepreneur #RRiveter #MilitarySpouses
#LeadershipMatters #PurposeDrivenBusiness
#InnovationLeadership #VeteranStories
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