Jason Murff never expected Sailor Jerry to come calling.
Then the Grill Your Ass Off team received an email asking if they would create a BBQ sauce.
Jason jumped on a call, heard the pitch, and said yes—but only on one condition:
If they were going to build the product together, it had to give back.
That decision turned a brand collaboration into something much bigger, with proceeds supporting veteran-focused causes and the military community Jason still considers part of his mission.
This is what happens when business, branding, BBQ, and purpose all line up.
🎥 Watch the full Jason Murff interview on The ToosDay Crue.
🔥 Grill Your Ass Off: https://grillyourassoff.com/
🇺🇸 The MisFitNation: https://www.themisfitnation.com/
#JasonMurff #SailorJerry #GrillYourAssOff #VeteranEntrepreneur #BBQ #VeteranOwnedBusiness #TheToosDayCrue #TheMisFitNation
