On this episode of The MisFitNation, host Rich LaMonica welcomes Lee Ettinger, USMC Airborne Veteran, MBA, and founder of Better Living Products, LLC, creators of POWER PLUS PAIN AID — the world’s first energizing pain relief 2oz beverage shot.
After 8 years in a Special Operations Qualified Advanced Landing Unit, Lee understood “No Gain, No Pain” at the highest level. But at 50, the physical toll of service caught up. Instead of slowing down, he went on a 10-year mission to create what didn’t exist: an all-natural, on-demand pain relief product combined with clean energy — without CBD, THC, or cognitive impairment ingredients.
In this episode, we discuss:
• Marine Corps discipline and resilience
• Transitioning from Special Operations to entrepreneurship
• Building a supplement brand from scratch
• The science behind energizing pain relief
• Turning a personal problem into a global product
This is a story about grit, innovation, and refusing to accept limitations.
Learn more: https://www.drinkpowerplus.com
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