In this powerful episode of The MisFitNation, host Rich LaMonica welcomes Lisa Bradley, CEO and Co-Founder of R. Riveter, a mission-driven company creating meaningful employment for military spouses across the United States.
What began as a small group of military spouse artisans has grown into a nationally recognized lifestyle brand, combining timeless American design with purpose-driven manufacturing. Through a distributed manufacturing model, R. Riveter now supports hundreds of military families, proving that entrepreneurship can also be a mission of service.
Lisa’s leadership blends creative storytelling with data-driven strategy. With a background in marketing, commercial sales, and data management—and an MBA to match—she has built teams that transform bold ideas into real impact. Today, the brand operates across direct-to-consumer, wholesale, Amazon, and retail channels, reaching customers in all 50 states.
Lisa has become a national voice for military spouse entrepreneurship and resilient leadership, sharing her story on major media outlets including Fox & Friends and Varney & Co..
In this episode we explore:
• Building a mission-driven brand with purpose
• Supporting military families through entrepreneurship
• Scaling a company while staying true to mission
• Leadership lessons from growing a national brand
• Turning service and resilience into business success
If you believe in leadership, entrepreneurship, and supporting the military community, this episode will inspire you.
Subscribe to The MisFitNation for powerful conversations with leaders, veterans, entrepreneurs, and difference-makers who are stacking victories and forging impact.
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